Portfolio Overview
RPME full portfolio — Apartments.com & Zillow combined across all investor groups
Key takeaway: Apartments.com CPL nearly doubled from 2024→2025 ($34 → $60) driven by package upgrades. Zillow is generating significantly more leads in 2026 YTD at lower cost — annualized lead volume is up ~4× vs 2024. RMB carries the highest cost per lease across both platforms.
Cost Per Lead (CPL) — Trend by Period
Apartments.com vs Zillow · 2024, 2025, 2026 YTD actual
Cost Per Lease (CPLS)
All three periods
Lead Volume by Period
Guest card inquiries — Apartments.com vs Zillow
Lease Volume by Period
Converted tenants
Detailed Metrics Table
Conversion Funnel
Lead → Showing → Application → Lease rates by platform and period
Lead → Lease Conversion %
Apartments.com vs Zillow across all periods
Showing → Lease Conversion %
Quality of showings that convert
By Investor Group
Select a group to view detailed CPL, CPLS, and volume metrics
Apartment List Analysis
Pay-per-lease model — excluded from CPL/CPLS analysis. Shown for lead & lease volume comparison only.
Note on Apartment List: Apartment List operates on a pay-per-lease model, so we cannot calculate a traditional cost per lead. However, it is the portfolio's 3rd largest lead source by volume. Lead-to-lease conversion has declined from 1.6% in 2024 → 0.9% in 2026 YTD, well below Apartments.com at ~6%.
Lead Volume Comparison — Apt List vs Paid Platforms
Apartment List (combined) vs Apartments.com vs Zillow
Lead → Lease Conversion %
All three sources, all periods
Apartment List Detail
All Sources
RPME full portfolio — every AppFolio-tracked source by lead & lease volume
Website is by far the top source (~26K total leads, 1,800+ leases in 2025 alone). Apartments.com is #2. Apartment List generates volume but converts poorly. Zumper and Rent. show high lead volume but very low lease conversion.
Top 10 Sources — Total Lead Volume (All Periods)
Combined 2024 + 2025 + 2026 YTD
Top 10 Sources — Lead→Lease Conversion % (2025)
Sources with ≥ 50 leads in 2025
All Sources — Complete Table
Property Detail
Weekly funnel tracker data — select a property to view lead & lease trends over time
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